How To Get To The Top
Search Engines and SEO
Google is smart and what use to work to rank a website no longer has the same impact. In 2019 Google rolled out several updates without a lot of warning and many businesses saw their websites fall in rankings.
Google knows backlinks are valuable and important, They are seen as popularity votes but they also know that backlinking is done to artificially boost sites rankings. This is what many websites do to help them appear more popular than they are. It’s what we do as SEO professionals for our customers right?
Google needed something that can’t be manipulated to make a website more popular. So, they came up with a new style of search engine using Artificial Intelligence (AI) that they called “Google Rank Brain”. This technology is in place to watch behavioural trends and respond quickly so that Google can remain current and relevant when popular things are trending.
Now here is a scenario that I hope you will sit up and take notice of.... Suppose you could trend for your own brand name and your own keywords? Do you think this could change your business when it comes to ranking on Google?
We have figured out a way to create these behavioural/search signals for your keywords and literally “trend” for those keywords using Google’s Rank Brain Artificial Intelligence. This has been instrumental in what we do for our clients, and last month alone we ranked over 100 keywords onto page 1 for our own lead generation websites and our clients websites. Many words were not even ranking in the top 100 on Google. This is a total game changer for you as very few SEO professionals even know about this site ranking tool. What we use is 100% safe, unlike backlinking and other forms of optimization which can work against you if you do it wrong, or if Google changes their algorithms. Using Site Pop (our ranking tool) you can now have an edge on your competitors by using a ranking tool that gets results and you can get this boost to your site for a low price of $95 per month with no lock in contracts and no need for expensive ongoing SEO work. You can start a campaign and simply let it run and not have to pay attention to it except to watch your keyword ranking change for the better. Click here for more information. Please note that not all websites will qualify for our ranking boost - But we can help your website to be ready for it.
Content for SEO
Content, Content ,Content - The more relevant information on your website that your potential customers want to read is the main way of Google finding your website and then suggesting it to a person when they are srraching for the services that you offer! Google’s primary goal is to provide answers to questions that people ask and to solve problems. Google wants people to trust the suggestions it offers and when people click on your site and stay on your site to read the content then Google knows it has done the task that was asked. The great thing is that this is a search that you do not have to pay for - BUT you do have to work to earn it. So if you have great content that your potential customers love, Google will naturally want to send more people your way so they can also have a good experience and keep trusting a Google Search.
So, the first thing you must focus on is having good relevant content that reads naturally. The content must flow and NOT be stuffed full of keywords. Another way to help people to stay of your website is by using videos. People will watch 6 minutes of video for every 1 minute they will read.
Your website must have a minimum of these pages to rank on Google:
1. At least 3 Service Pages including your Home page with a minimum of 500 words on each page
2. About us Page - Having a photo of yourself or team members is vital if your site ever needs a manual view
3. Contact Us Page
4. Terms & Conditions - Have a link in your footer
If you don’t have at least these pages…Google has stated that they will not rank a new website.
They consider anything less than this “thin content” and not worth sharing to others.
On Page Optimisation For SEO
Remember Google ranks website pages…not the entire website. The most important page on your website is your home page.
So, keep it simple and focus on a couple of keywords for each page. You should have a minimum of 700 words on the page. If you want to rank for more keywords, then you will need to add more content.
Other things needed for on page optimisation are using Headings - H1 headings at the start or top of a page and this should contain your main keyword. Then through out the following content you use H2 and H3 headings and again a keyword should be used in a heading. Ideally you should have your main keywords mentioned 4 to 5 times only on each page and they will be in headings and in the content.
Meta data need sto be used for each page and each page needs to have a slightly different meta data and it should contain your Keywords. This is what Google will pull and use in the SERP ( Search Engine Results Page) this is the small piece of text that appears under a Google Website suggestion,
Other things are adding the keyword to an image file on the photo before you load it to your site and then to make sure you add alt text for each image and use keywords to describe the image.
Mobile Friendly Website
Is your website mobile friendly? More than 60% of users will find you on their mobile phones. Make it a good experience. It’s not only a good thing to do, but Critical if you want to rank.
This isn’t hard, just choose a website that is mobile responsive and always check your site in the mobile view editor to ensure that it looks great on a mobile phone
Page Speed Times
How fast does your website load? Google has entire algorithms based on the speed of your website rolled out July of 2018. This is called the “Google Speed Update”
The first impressions count, your visitors will not wait around for your website to load so make it fast and efficient so they can quickly get what they need and get on with their lives.
You can test your website speed and see what is slowing it down with this tool https://tools.pingdom.com/
Make sure you optimize your images to be as small as possible. Large images slow down a website so the smaller the image files , the faster your site loads and this will make a big difference to making your website fast and loved by Google.
Voice Search is now starting to dominate searches especially with the younger demographic...."Hey Siri"!
Artificial Intelligence has taken the world by storm and this is what powers a voice search. We all use it every day without thinking much
about it, but it affects how searches are done. With the huge growth of Google Home, Amazon Alexa, Cortana, Apple’s Siri, and Google
Assistant, the user’s search experience has changed in a pretty significant way. A way to help optimise your website for “voice search” is to use longer keywords. Keywords can be more detailed or specific• Content needs to have a conversational language •
Content needs to be answering the questions that people ask in a voice search.
Backlinks For SEO
SEO Back Linking is still important and it is how google started and this has not changed.
If you think about this in simple terms, if a website that is trusted in Googles eyes has a backlink pointing your website then Google sees that
as a vote of confidence. Get enough trusted websites that are reevant to your website giving your site a backlink will tell Google that your site is popular and Google will want to share a popular website with it's users quite popular and wants to share popular sites with others. However, this is only part of the ranking factor. Google knows these can be added by people with SEO Knowledge so they limit their impact on the final search ranking algorithm.
Getting 10-15 high quality guest post links on websites relevant to your website that have a high Authority (DA-30 to DA-50) will help your site to rank without having to find hundreds of backlinks. We use guest posts for al of our sites and this is included in our SEO services